StoryTeller Club Marketing

StoryTeller Club Marketing, based in Minnesota, works with private clubs and golf associations on the two problems that shape their marketing calendars: bringing in new members and keeping current ones engaged. The agency frames club communication as something that tends to get complicated over time and builds programs meant to simplify it, while also building a pipeline of prospective members rather than chasing one-off signups.

Services run from website development and design through HubSpot implementation, video production, content marketing, and lead generation. Websites are built around helping a visitor picture themselves as part of a club's story rather than listing amenities. On the HubSpot side, the team works across every Hub, helping clubs and associations get more out of software they've already purchased. Video production covers the people side of a club — celebrating the club itself, its staff, and its members.

The Minnesota Golf Association worked with the agency to transition its marketing and operations onto HubSpot, changing how the organization runs its communications. Greystone used the agency's digital golf club marketing tools to push membership to new levels starting in 2021. Milwaukee Athletic Club, following a $70 million renovation, needed a website and marketing approach that could match the scale of that investment with data-driven decision-making, and turned to StoryTeller Club Marketing to build it. Across these engagements, the throughline is clubs and associations that need their digital presence and member communications to reflect real organizational change, not just a fresh coat of paint on an existing site.