Straight Line Theory is a UX company based in Minneapolis, focusing exclusively on creating great user experiences since 2002. The agency offers a range of services including user research, strategy and planning, information architecture, interaction design, and usability testing. Their approach involves working closely with clients to design effective and intuitive experiences, using realistic prototypes to visualize and test ideas.
The team at Straight Line Theory is small but dedicated, ensuring direct collaboration with talented UX designers and researchers. They emphasize a streamlined process that cuts unnecessary steps while maintaining quality, helping clients understand their users, define user experiences, and improve digital products. Their services aim to boost sales, create new products, or enhance existing designs by providing insights and solutions based on real user feedback.