Strategic Marketing Consultancy

CZ Strategy, based in Wheaton, IL, provides fractional and interim marketing executive services for clients rethinking their brand strategy and messaging. Work begins with understanding a client's current customers before mapping the customer journey and evaluating existing positioning and messaging, with the goal of building a new positioning strategy for the client's future direction.

Day-to-day work is split across a small team: Melissa oversees client work in social media, Kirsten collaborates with the design team to manage production schedules, and Allison, who started at CZ as a proofreader, supports content review. Linda handles client invoices, payments, and account questions. President Dave Goetz, author of books including "Death by Suburb," leads the firm's strategic direction; one client credits CZ Strategy with helping position their organization as experts in its target market.