Sugar Beach Digital

Sugar Beach Digital was formed in April 2014 by Jennifer Cascardo and Kenny Heidt, who bring a combined business experience of over fifty years to the company. Based in Saint Petersburg, Florida, the company specializes in branding businesses, products, and personalities through the development of their digital media, expanding into New York in October 2015 to grow its reach beyond its home market.

Work spans creative concepting and production, brand campaigns, video scripts and storyboards, editing and post-production, and live-action production. Beyond commercial work, the company produces short films and documentaries, including "Daffodil," available on Amazon Prime, and the documentary shorts "Christian's Second Shot" and "It Started With The Heart," both of which have played in film festivals across the country. In April 2018, the company started a wedding video division alongside its commercial and branded content work.

Recognition includes a Telly Award for the commercial produced for LaPensee Plumbing, Pools, and Air, with a later Telly Award earned in April 2022 for the cinematic commercial "Trust LaPensee." In May 2020, the company won a Communicator Award for Juice Beach's "Be Great" campaign. These projects, alongside its documentary and short film work, reflect a practice built around branded storytelling across commercial, documentary, and personal event formats.