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Sugar Creative

Cardiff, Wales, United Kingdom
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Creating immersive XR experiences and AI-driven platforms

Sugar Creative focuses on delivering wonder through innovative XR experiences and AI-driven platforms. They are known for their work on city-scale XR projects and pioneering learning applications, such as the 'Discovery Tour App: Medieval Baghdad' developed for Ubisoft. The agency is committed to reimagining how people connect and learn through immersive technologies.

Their core services include app development, XR experiences, and digital campaigns. Sugar Creative collaborates with global brands and startups to create adaptive environments that sense, learn, and respond in real time. They invest significantly in R&D to push the boundaries of AI and XR convergence, aiming to lead the next generation of immersive experiences.

Notable projects include partnerships with Ubisoft on '878 AD: Winchester Revealed' and 'Wallace and Gromit: The Big Fix Up'. They also engage in brand activations like the 'Summon the Draig Coch' campaign for Wrexham FC's US Tour. With over 15 years of experience, Sugar Creative continues to be a trusted partner for ambitious organizations worldwide.

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About this agency on Agency List

Sugar Creative holds an Agency List Score of 73 out of 100.

That score is higher than 47% of the 37,023 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Sugar Creative in September 2026, reading 7 pages published on sugar.agency.

The score reflects what Sugar Creative had published by that date; anything published since has not been read.

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