Sundance Marketing

Sundance Marketing, led by Laurie Sagona, specializes in connecting businesses with their audiences through a mix of television, radio, print, and online advertising. Based in Rochester, NY, the agency focuses on understanding the desires, knowledge, and emotions that motivate people, which are key to successful marketing. Laurie Sagona brings 45 years of experience in advertising, having founded Sundance Marketing in 2001 to provide impactful marketing solutions.

The agency begins each project by identifying the target audience and the emotions that will drive them to act. This approach allows Sundance Marketing to tailor its strategies and assemble the right team to achieve client goals. The agency's portfolio includes projects for local and regional businesses, showcasing its ability to deliver results across various media platforms.

Sundance Marketing has earned numerous awards over its two-decade history, reflecting its commitment to helping clients grow their businesses. The agency's success stories include collaborations with businesses like VanBortel Automotive Group and Rochester Immediate Care, highlighting its role in providing strategic advantages in competitive markets.