Sunlab

Based in Aschaffenburg since 2011, Sunlab works across the full spread of digital marketing channels rather than specializing in one: SEO, GEO, SEA, paid social media, affiliate marketing, CRM, and programmatic advertising all sit under one roof, alongside newer offerings like TikTok Shop management and an OpenAI/ChatGPT Ads practice built for brands testing generative-engine advertising.

The agency pairs channel execution with the infrastructure behind it — a private affiliate network, bid management, a feed-engine for product data, and a data warehouse with tracking built in. Digital strategy and e-commerce consulting (Strategieberatung) tie these pieces together, with marketing automation and data consulting supporting clients who need ongoing optimization rather than a single campaign.