Surdell & Partners works with global brands and retailers on branding, marketing, and advertising, tracing its output back to a stated approach of 'Always Finding A Better Way.' The Omaha, NE agency has been fielding client issues for over 50 years, building brand structure through archetypes, identity, personality positioning, personas, and naming, grounded in research into business assessment, competitive analysis, and market trends.
Service work spans creative rationale briefs, logo design, packaging design, and in-store signing, alongside website strategy that covers site architecture, UX/UI, and wireframes. CRM and loyalty program development extends into data analytics and reward evaluation, giving retail clients a way to track program performance alongside creative output. Media planning and buying covers TV, radio, streaming, video, social, and email, aimed at making client brands seen, heard, and noticed across the channels their customers use.
Project scope typically moves from positioning and naming through visual identity and messaging, then into website design and CRM integration before media goes live. Packaging design and in-store signing tie brand identity to physical retail environments, while the omni-channel media mix connects that same identity to broadcast, streaming, and digital touchpoints. The combination of loyalty program analytics with creative and media planning reflects an agency built to handle both the brand-building and the customer-retention side of a retail account, drawing on decades of client work across branding, marketing, and advertising disciplines.