Surprise Highway

Surprise Highway builds and maintains websites for a mix of logistics, manufacturing, and hospitality clients, favoring ongoing improvement over the cycle of periodic redesigns. For Radiant Global Logistics, the agency developed a network of websites built to grow alongside the company's various brands. For Sun Nuclear, it took a complex product line and made it navigable for customers trying to understand the options in front of them. For Black Market Brewing Company, the work centered on a playful, interactive site the brewery's own staff can keep current without outside help.

The agency operates with a small, named core team rather than a large bench: Jason Siffring as owner, Katie Madden-Aker as producer, Mike Kroll as developer, and Shawn Campbell as studio manager. Work spans design, development, and ongoing support, and the agency has been doing this for its clients since 2006, which shows up in long-running relationships rather than one-off projects.

Beyond the core client list, Surprise Highway has taken on more unusual builds: a platform for UC Berkeley through Capstone Moment, built to host and manage a virtual yearbook inside a virtual world, and an app for STEAM Punk Kids that helps schools run STEM-based fundraising programs. The agency also serves as development sponsor for Give a Brand!, the annual pro bono nonprofit rebranding event run by Thinkso, and when Thinkso needed its own website rebuilt, it turned to Surprise Highway as its long-time agency partner.