AGENCY LIST

Swanson Russell

Lincoln, Nebraska, United States
Visit swansonrussell.com

Outdoor marketing for recreation, agribusiness, and green industries

Swanson Russell specializes in marketing and advertising for brands that operate in outdoor sectors, including outdoor recreation, agribusiness, and the green industry. With a focus on understanding the unique needs of outdoor audiences, they have developed a process over 60 years that addresses specific challenges faced by these industries.

The agency offers services that include brand strategy, creative concepting, and media planning. They emphasize creating brand adoption based on personal values and aspirational alignment, rather than just needs. Swanson Russell's approach is tailored to each client's business and industry, ensuring effective and innovative marketing solutions.

Their portfolio includes projects like establishing brand leadership for Koch Agronomic Services and creating a disruptive reality series for Minn Kota & Humminbird. These case studies demonstrate their ability to drive industry conversation and create powerful brand differentiation.

60
YEARS IN BUSINESS
2
SERVICES

Capabilities

Category

Advertising

Services

What these services involve

Creative Concepting and Production
Creative Concepting and Production for advertising buyers. Clear scope, measurable outcomes, and reliable delivery.
Media Planning and Buying
Media Planning and Buying for advertising buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
201-500 people
Founded
1966 (60 years)

About this agency on Agency List

Swanson Russell holds an Agency List Score of 72 out of 100.

That score is higher than 26% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Swanson Russell in September 2026, reading 5 pages published on swansonrussell.com.

The score reflects what Swanson Russell had published by that date; anything published since has not been read.

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