Sweet Marketing

Based in Lichfield, Staffordshire, Sweet Marketing has worked since 2014 on creative, design and digital marketing projects for Holland & Barrett's international markets, alongside website design, development and property marketing for a UK housebuilder. The client roster also includes the world's largest independent insurance brokerage, a West Sussex property developer, and a provider of private guided tours of Ireland, spanning retail, housebuilding, insurance, property development and tourism.

Services cover marketing strategy and communications, brand strategy and development, creative design and advertising, and website design and development. Digital marketing work extends into marketing automation, content creation and copywriting, search engine optimisation, social media marketing, public relations, and campaign strategy and delivery, supported by digital technology and integration capabilities that connect these disciplines across a client's channels.

For the housebuilder, the agency's work spans website design and development through to property marketing, suggesting involvement across both brand presence and sales-facing content. The Holland & Barrett engagement covers creative, design and digital marketing for operations outside the UK, pointing to experience adapting campaigns for international markets. Work for the insurance brokerage pairs design with digital marketing, while the West Sussex developer brief combines digital marketing with web design and development. The Ireland tours project centres on web design and development for a business built around guided, in-person travel experiences, a different content and conversion challenge from retail or property work.