SWELL

New York, New York, United States

AI-driven creative campaigns for fashion and beauty brands

SWELL is a 360° creative agency based in New York, redesigned for the AI era. With over 15 years of experience, the agency works with leading brands across fashion, beauty, and regulated industries. SWELL integrates proprietary AI tools into its workflows, enhancing brand consistency, privacy, and creative excellence.

The agency offers a range of services including strategy and creative direction, full-service content production, and AI-enhanced workflows. SWELL's approach includes adaptive content systems, cultural partnerships, and branded entertainment designed to engage audiences beyond traditional media buys.

SWELL's client roster includes notable names such as MCM, Drunk Elephant, Dunhill, Graff, Michael Kors, and Anna Sui. The agency's projects span various formats from microcontent to broadcast, ensuring platform-native delivery and cost-efficient dynamic content systems.

16
YEARS IN BUSINESS
1
SERVICES

Capabilities

Services

What these services involve

Social Media Management (SMM)
Ongoing social content planning, publishing, and community management.

Agency details

Founded
2010 (16 years)

About this agency on Agency List

SWELL holds an Agency List Score of 98 out of 100.

That score is higher than 98% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed SWELL in September 2026, reading 5 pages published on swellny.com.

The score reflects what SWELL had published by that date; anything published since has not been read.

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