System1 Group

System1 Group enables marketers to create with confidence by utilizing a methodology deeply rooted in behavioral science. The agency offers specialized services such as 'Test Your Ad', 'Test Your Innovation', and 'Test Your Brand', which focus on measuring emotional responses to enhance advertising effectiveness. By placing emotion at the center of their validated metrics, System1 Group helps brands unlock profitable growth.

With the world's largest database of emotional norms, System1 Group provides insights into the creative dividend and the costs associated with dull digital content. Their research is trusted by established brands, including Pfizer, which relies on System1 for all its advertising needs. The agency's work highlights how creativity boosts performance and explains the advertising principles of Orlando Wood.

System1 Group's influence extends across various markets, as seen in initiatives like the Nation’s Favourite Ads in the UK and US, and The Greenprint projects in the USA and Brazil. By focusing on emotional insights, System1 Group assists marketers in connecting with consumers on a deeper level, ultimately enhancing the effectiveness of their advertising strategies.