Tactical Magic

Tactical Magic specializes in developing brand strategies, trademarks, identity systems, and messaging to create lasting impressions for products, services, and causes. The agency operates on a collaborative business model, emphasizing the importance of diverse, well-coached teams to develop great strategies and brands. Their approach involves studying the brand, competition, and audiences to distill a core persuasive message.

The agency offers services in brand strategy, visual identity, and messaging, focusing on making brands more memorable and engaging. Tactical Magic's process includes investigation, research, interviews, ideation, and collaboration with client partner teams to explore brand legacy, strengths, and competitive factors. They are well-versed in developing trade names, logos, taglines, and trade dress, with a solid understanding of legal and intellectual property boundaries.

Tactical Magic has been recognized internationally for excellence in brand identity development and creative messaging. Their work includes projects for clients such as First Tennessee, Fulmer Helmets, McDonald’s, Thomas & Betts, and Valvoline. The agency's creative branding work has received numerous international honors and has been published in books, magazines, and college textbooks.