Tassel

Tassel specializes in marketing leadership for K-12 independent and faith-based schools, focusing on healthy enrollment strategies. Founded in 2000 as North Star Marketing-Communications, the agency pivoted in 2020 to concentrate exclusively on the education sector, rebranding as Tassel in 2025. Their approach is rooted in understanding the unique needs of schools and aligning marketing strategies with their missions.

Tassel offers a range of services including enrollment solutions, AI integration, digital marketing campaigns, and school branding. They emphasize the importance of a cohesive strategy to attract and retain right-fit families, utilizing their Healthy Enrollment™ Model and Age-and-Stage® Messaging to guide schools through the enrollment process. Their services are designed to help schools clarify their marketing needs and connect with prospective families effectively.

The agency has a proven track record, as evidenced by client testimonials highlighting successful rebranding efforts and significant returns on digital marketing investments. Tassel's expertise in the private school market is further demonstrated through their collaborative approach and detailed metrics, ensuring schools achieve their enrollment goals.