Ten Pound Hammer

Ten Pound Hammer is a Greensboro, NC-based agency focused on B2B marketing for companies that manufacture, distribute, or engineer products. The agency positions itself as a partner for brands that build, move, and make things, emphasizing the importance of clear messaging and unified brand voice in driving business results. Their work is rooted in the belief that clarity is essential for B2B brands, and they help clients align strategy, simplify complex stories, and create content that motivates action.

Services at Ten Pound Hammer include content strategy, brand positioning, and creative support tailored to the needs of B2B organizations. The agency offers a B2B Content Engine subscription designed to turn existing marketing assets into repeatable, pipeline-focused content. Their approach blends strategic alignment with creative execution, ensuring that messaging is consistent across all touchpoints. the team’s portfolio includes projects like the Häfele LED Lighting Program, Road Choice Rebrand, and Volvo Trucks Overhaul Program, reflecting experience with industrial and manufacturing clients. Collaboration with clients involves clarifying customer experience strategies and developing content that supports both sales and dealer networks. Engagements often emphasize clear goals, documented workflows, and reporting that ties activity to outcomes across web, search, and social channels.

Typical deliverables from the team include messaging frameworks, brand voice guidelines, campaign content, and creative assets that support sales enablement. The agency also develops content for dealer meetings, product launches, and rebranding initiatives, as seen in work for Hyster-Yale and Novālent. Typical deliverables include tracking plans, reporting dashboards, landing pages, and style guides.