Tether

Tether is a multidiscipline brand and industrial design agency with extensive experience in the beauty, sport, and consumer packaged goods (CPG) sectors. The agency focuses on building emotional connections between brands and their audiences through creative strategy, naming, identity, brand story, packaging, digital content, and physical product design.

Tether offers a range of services including branding, creative strategy, positioning, naming, visual identity, digital packaging, campaigns, and industrial design. Their human-centered approach to product innovation and design integrates brand and product to create strategic user experiences that enhance brand equity.

The agency has collaborated with a variety of clients, from startups to established brands, including Adidas, Amazon, Gatorade, and Nike. Tether's work includes crafting brand stories and identities that resonate with customers, helping brands rediscover their authentic soul and realize their potential.