The Alifa operates out of DHA Phase-VII in Karachi, working with ecommerce sellers and local businesses on web development, Shopify stores, and Amazon-side services including FBA and private label setup. The service list spans app development for custom mobile projects alongside the more standard mix of PPC management, Meta Ads, and Google Ads campaigns aimed at driving traffic and sales for online stores.
On the marketing side, the agency handles technical SEO and local SEO for businesses trying to rank in Karachi search results, pairing that with graphic design work to support campaigns and storefronts. Digital marketing strategy work rounds out the offering, covering brand-level planning rather than single-channel execution. Clients contacting the agency reach a Karachi-based team directly by phone or email rather than going through a larger account structure, which fits the shop's focus on ecommerce and small-to-mid-sized local business needs across web, ads, and Amazon channels.