The Brand Behaviorists

The Brand Behaviorists is a privately-owned behavioral marketing agency based in Westport, CT. Formerly known as Colangelo Synergy Marketing, the agency focuses on providing science-based, strategy-forward solutions to help brands achieve commercial success. They aim to give brands a unique identity that aligns with the desires of their target communities.

The agency is staffed with experienced marketing leaders, discipline experts, creative thinkers, and designers. They offer a range of services that include brand strategy and positioning, creative concepting and production, and marketing analytics and reporting. By curating a network of professionals and partner companies, The Brand Behaviorists ensure they are an efficient, scalable, and all-in resource for their clients.

The Brand Behaviorists have worked with notable clients such as CÎROC, Filippo Berio, Diageo, and Hempire. Their approach is centered on decoding consumer behaviors to drive brand commerce forward, making them a valuable partner for businesses looking to enhance their market presence.