The Brand Nation

The Brand Nation works out of Paris on communication campaigns for clients including RATP, B&B Hotels, Tigex, Delacre, Carte Noire, Président, Pin Up Secret, Glen Turner, and Quick, the last of which anchors a long list of recurring projects. Work spans transit advertising for RATP, international social media for B&B Hotels, and digital activation for Tigex, pointing to a client base that mixes consumer packaged goods, hospitality, and quick-service food brands.

Services cover campaign development, affichage (billboard and outdoor advertising), print, social media, brand content, digital activation, and brand platform launches, along with identity work and website builds for clients such as Pin Up Secret and Glen Turner. Projects are tagged by discipline on the agency's own site — campagne, digital, social, brandcontent, activation — reflecting a practice built around discrete, channel-specific deliverables rather than a single fixed service package.

The Quick account illustrates the range of the output: campaigns include the Original Stormtrooper social and brand-content push, the Menu Qarrément Bon launch, a full brand platform rollout, the Giant Family campaign, a classics revisit built with Berywam spanning affichage, print, digital, and social, and separate launches titled Le Retour des Légendes and Retour vers le Futur, the former extending into film. Carte Noire work covers affichage, activation, identity, and social within a single campaign, while Glen Turner's project pairs a website build with print and digital advertising, and the Rencontres Président initiative combines digital, affichage, and brand content.