The Brass Effect

Frisco, Texas, United States

IT infrastructure and security for Texas schools and agencies

The Brass Effect is a Veteran-Owned IT solutions and infrastructure partner based in Frisco, Texas. Specializing in structured cabling, security, and A/V solutions, they serve K–12 districts and public agencies across Texas. The company is recognized for its disciplined approach to infrastructure, ensuring reliable and high-performing systems.

Their core services include Division 27 structured cabling, Division 28 security, and Extron A/V solutions, all designed to meet the specific needs of educational and public-sector environments. The Brass Effect simplifies complex technology projects, providing a single accountable partner for infrastructure, security, and A/V needs.

The Brass Effect is a TIPS-awarded vendor and a Texas-certified service-disabled veteran HUB. They are also an Avigilon partner and a licensed security contractor, offering a compliant and streamlined path to procure essential IT services. Their commitment to quality and accountability has earned them trust among schools and agencies throughout Texas.

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SERVICES

Capabilities

Services

What these services involve

Ads Management
Planning, launching, and optimizing paid advertising across major platforms.
Analytics & Reporting
Tracking, dashboards, and reporting that ties marketing activity to outcomes.
Content Marketing
Content strategy and production designed to attract and convert audiences.
Conversion Rate Optimization
Testing and UX improvements that increase leads and sales from existing traffic.

Agency details

Team size
51-200 people

About this agency on Agency List

The Brass Effect holds an Agency List Score of 73 out of 100.

That score is higher than 57% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed The Brass Effect in September 2026, reading 7 pages published on thebrasseffect.com.

The score reflects what The Brass Effect had published by that date; anything published since has not been read.

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