The Charles Group

New York, New York, United States

Strategy, media, design, content, and technology for diverse industries

The Charles Group is a full-service agency with a focus on strategy, media, design, content, and technology. With offices in New York, Chicago, and London, the agency collaborates with a diverse range of clients, including Aveda, Cartier, Birkenstock, and Russell Athletic. Their expertise lies in connecting brand storytelling to business results, ensuring that each project not only captivates audiences but also drives tangible results.

The agency's notable achievements include winning the Webby Award for Best Branded Editorial Experience for their work on the WSJ x Netflix Cocainomics project. They have also been recognized as the Media Agency of Record for Hard Rock Hotels and have executed digital campaigns for high-profile brands such as HP and Ferrari. The Charles Group's focus on quality is further demonstrated through their partnerships with luxury and lifestyle brands, where they redefine prestige and enhance digital presence.

In addition to their client work, The Charles Group has made strategic internal appointments, promoting Liam Speranza to Creative Director and appointing John Dunleavy as Global Managing Director. These leadership changes reflect the agency's dedication to innovation and growth in the ever-evolving digital landscape. Whether it's redefining real estate prestige for Turnberry or powering Corcoran's digital marketing across key regions, The Charles Group continues to deliver impactful solutions tailored to each client's unique needs.

15
YEARS IN BUSINESS
12
SERVICES

Capabilities

Services

What these services involve

Ads Management
Planning, launching, and optimizing paid advertising across major platforms.
Analytics & Reporting
Tracking, dashboards, and reporting that ties marketing activity to outcomes.
Content Marketing
Content strategy and production designed to attract and convert audiences.
Conversion Rate Optimization
Testing and UX improvements that increase leads and sales from existing traffic.

Agency details

Team size
201-500 people
Founded
2011 (15 years)

About this agency on Agency List

The Charles Group holds an Agency List Score of 73 out of 100.

That score is higher than 43% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed The Charles Group in September 2026, reading 7 pages published on thecharlesgrp.com.

The score reflects what The Charles Group had published by that date; anything published since has not been read.

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