AGENCY LIST

The Communications Group

Little Rock, Arkansas, United States
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Marketing, media buying, and PR for agriculture, industrial, and public-sector clients

Founded in 1987 and based in Little Rock, Arkansas, The Communications Group serves clients across agriculture, B2B industrial manufacturing, the public sector, and Women in Industry, with reach extending to clients across the U.S. and Europe. Dan Cowling III leads the agency as founder, chairman, and CEO.

Work spans media planning and buying across Google search and display, streaming TV, and radio, paired with brand strategy, graphic design, and website development. Services also cover SEO, social media management, event planning, and public relations, including crisis communications, with small business packages available for clients needing a lighter scope.

4
SERVICES

Capabilities

Category

Digital Marketing

Services

What these services involve

Content Marketing
Content strategy and production designed to attract and convert audiences.
Email Marketing
Email campaigns and lifecycle flows to retain and convert customers.
Search Engine Optimization
Technical and content improvements that increase organic search visibility.
Social Media Management (SMM)
Ongoing social content planning, publishing, and community management.

About this agency on Agency List

The Communications Group holds an Agency List Score of 79 out of 100.

That score is higher than 72% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed The Communications Group in September 2026, reading 7 pages published on comgroup.com.

The score reflects what The Communications Group had published by that date; anything published since has not been read.

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