The Cult Branding

Cult Branding builds positioning around what its clients' most devoted customers actually care about. For Life is Good, that meant identifying the core values that resonate most with the brand's most passionate fans; for Scheels, it meant translating fan passions into an actionable brand strategy. The agency has also traveled nationwide to interview Turner Classic Movies' most engaged viewers and partnered with David Blaine's team to modernize the artwork for his television specials, work that spans entertainment, retail, and lifestyle brands rather than a single industry.

The work covers brand strategy and positioning, adaptive visual identity systems, messaging and voice, brand guidelines, rebranding, packaging identity, and launch and rollout planning. Beyond identity, Cult Branding runs digital-first services including AI-integrated branding, customer acquisition, and paid media across Google, Meta, and LinkedIn, alongside SEO, content marketing, social media, video content, and PR. Content strategy ties these pieces together so that a brand's identity carries through into how it acquires and speaks to customers day to day.

The agency's founder, BJ, brings a distinct credential to this work: 12 years on the USPS Citizens' Stamp Advisory Committee, four of them as chairman, a role centered on evaluating what belongs in the visual language of national culture. That sensibility shows up in how Cult Branding approaches identity projects, treating design and messaging as extensions of what a brand's fans already believe about it. The stated aim across these engagements is straightforward: build a brand people believe in, and one they talk about.