The Deborah Todd Agency

The Deborah Todd Agency builds enrollment-driven media and social campaigns for education clients, including Delta College and Southwest School of Business and Technical Careers (SWS), which operates Allied Health campuses in San Antonio and McAllen. Work centers on reaching prospective students through a mix of traditional and digital channels, with campaigns for some clients running entirely on digital and social platforms.

Services span media planning and buying, social strategy, and both organic and paid social management. For Delta College, the agency combines traditional and social/digital tactics into enrollment campaigns, while SWS's recruiting relies on digital and social as its primary channel. The agency also maintains a radio presence, reaching audiences on more than 90 stations across Nashville, Memphis, Knoxville, and Chattanooga.

Delta College's digital outreach has produced more enrollments this year than in any previous year, and SWS has seen year-over-year enrollment growth since shifting its recruiting fully to digital and social. The agency is now building out SWS's social and digital campaigns to bring that school's results in line with the success already achieved for its other education clients. This client roster reflects more than 40 years of experience in marketing and advertising, applied specifically to the recruitment and enrollment challenges schools face.