The Experience Design Studio

Agency List Score

Designs digital experiences for bold brands with AI and technology.

The Experience Design Studio (XDS) is a design and technology company that creates digital experiences for bold brands. Founded in 2017 by Douglas Rockhill and Shai Reichert, XDS is part of the XDS Group, which includes specialized studios like XDS.ai and XDS HEALTH. The agency focuses on blending creativity with technology to help brands reach their full potential.

XDS offers a range of services including brand and creative design, product and experience design, AI enablement, CRM and social media, and customer activation and analytics. They work across disciplines to create cohesive digital ecosystems that drive meaningful results. Their approach involves embedding artificial intelligence into real-world tools and workflows, providing clients with a competitive edge.

The agency has worked with notable clients such as Arcus BioSciences, Lykos Therapeutics, and Prognomiq, delivering projects that range from building digital infrastructures to developing corporate websites. XDS is committed to crafting meaningful experiences that leave a lasting impact in every interaction.

YEARS IN BUSINESS

SERVICES

Capabilities

Agency details

Founded: 2017 (9 years)

Work

Shockwave Medical

while delivering measurable results, including a 40% increase in site traffic and a 400% increase in lead gener

Verified on madebyxds.com

Upneeq

Digital marketing SEO & AEO Paid media CRM – HubSpot 122% increase in conversion rate Key event conversion rate increased

Verified on madebyxds.com

About this agency on Agency List

The Experience Design Studio holds an Agency List Score of 97 out of 100.

That score is higher than 97% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed The Experience Design Studio in September 2026, reading 6 pages published on madebyxds.com.

The score reflects what The Experience Design Studio had published by that date; anything published since has not been read.

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