AGENCY LIST

The Formula

Cape Town, Western Cape, South Africa
Visit theformula.co.za

SEO, web design, and app development for measurable growth

The Formula is a digital marketing agency based in Cape Town, serving clients across South Africa and internationally. They focus on delivering measurable results through a combination of strategy, creativity, and technology. The agency is known for its integrated approach, offering services that span SEO, web design, app development, and digital strategy.

Their core services include technical SEO, custom website development, and scalable app development. The Formula emphasizes performance-driven marketing and clear performance, helping businesses attract more traffic, generate leads, and increase business results. They cater to a diverse range of clients, from startups to established brands, tailoring strategies to meet specific business goals.

The Formula's commitment to long-term partnerships and sustainable digital growth sets them apart. They offer transparent reporting and AI-ready solutions, ensuring that their clients' digital presence is both effective and future-proof. With a local-first approach, they help businesses stand out in local and national markets.

31
YEARS IN BUSINESS
4
SERVICES

Capabilities

Category

Digital Marketing

Services

What these services involve

Content Marketing
Content strategy and production designed to attract and convert audiences.
Search Engine Optimization
Technical and content improvements that increase organic search visibility.
Social Media Management (SMM)
Ongoing social content planning, publishing, and community management.
Website Optimization
Improvements to speed, UX, SEO foundations, and site performance.

Agency details

Founded
1995 (31 years)

About this agency on Agency List

The Formula holds an Agency List Score of 52 out of 100.

That score is higher than 3% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed The Formula in September 2026, reading 5 pages published on theformula.co.za.

The score reflects what The Formula had published by that date; anything published since has not been read.

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