AGENCY LIST

The Formula

Cape Town, South Africa
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SEO, web design, and app development for measurable growth

The Formula is a digital marketing agency based in Cape Town, serving clients across South Africa and internationally. They focus on delivering measurable results through a combination of strategy, creativity, and technology. The agency is known for its integrated approach, offering services that span SEO, web design, app development, and digital strategy.

Their core services include technical SEO, custom website development, and scalable app development. The Formula emphasizes performance-driven marketing and clear performance, helping businesses attract more traffic, generate leads, and increase business results. They cater to a diverse range of clients, from startups to established brands, tailoring strategies to meet specific business goals.

The Formula's commitment to long-term partnerships and sustainable digital growth sets them apart. They offer transparent reporting and AI-ready solutions, ensuring that their clients' digital presence is both effective and future-proof. With a local-first approach, they help businesses stand out in local and national markets.

31
YEARS IN BUSINESS
4
SERVICES

Capabilities

Category

Digital Marketing

Services

What these services involve

Content Marketing
Content strategy and production designed to attract and convert audiences.
Search Engine Optimization
Technical and content improvements that increase organic search visibility.
Social Media Management (SMM)
Ongoing social content planning, publishing, and community management.
Website Optimization
Improvements to speed, UX, SEO foundations, and site performance.

Local service markets

Agency details

Founded
1995 (31 years)

How The Formula scores 51 on Agency List

The Agency List Score rates each listing out of 100 across four equally weighted areas. It measures the strength of the agency's listing and public signals — not the quality of its work.

Presence & Maturity

25 / 25

How complete and how recently maintained this listing is.

  • Has a detailed written overview.
  • Has a tagline summarising what the agency does.
  • 5 of the core profile fields are filled in.
  • Profile details were updated recently.
  • Founding year on record (1995).

Relevance & Capability

19 / 25

How clearly the agency's specialism and services are classified.

  • Assigned to a primary category.
  • 4 services are listed.

Credibility & Trust

7 / 25

Contactability and verification signals that show a real business.

  • Listing ownership is not yet verified.
  • A working website is on record.
  • No contact address on record.
  • A phone number is on record.
  • Location is on record.

Authority & Proof

0 / 25

Independent proof of work: reviews, published projects and awards.

  • No published reviews yet.
  • No published project work yet.
  • No awards recorded.

Worked with The Formula?

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Other agencies near The Formula

Elsewhere in South Africa

About this agency on Agency List

The Formula is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for The Formula and may evolve as additional data is verified or updated.

Local context

The Formula operates in Cape Town, South Africa serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.