The Friendly Agency

Agency List Score

Sydney, New South Wales, Australia

Designing customer-centered digital products with Agile processes

The Friendly Agency focuses on designing purposeful digital products by placing users' needs at the center of all design decisions. With over 10 years of experience, they employ a 5D process that includes Discovery, Define, Design, Develop, and Deliver stages, ensuring a comprehensive understanding of the customer journey before starting screen design.

Their core services revolve around user experience and product design, utilizing an iterative Agile design process that is flexible enough to fit any project, from early-stage startup concepts to large-scale enterprise products. This approach allows them to create optimal design solutions tailored to each unique scenario.

The agency has worked with startups to secure venture capital and has led digital transformations for large enterprises, such as a bank's transition into a socially conscious FinTech. They also developed Macquarie University's design system, GEM, which empowers teams to create digital products efficiently and consistently.

YEARS IN BUSINESS

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Capabilities

About this agency on Agency List

The Friendly Agency is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for The Friendly Agency and may evolve as additional data is verified or updated.

Local context

The Friendly Agency operates in Sydney, New South Wales, Australia serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.