The Friendly Agency

The Friendly Agency focuses on designing purposeful digital products by placing users' needs at the center of all design decisions. With over 10 years of experience, they employ a 5D process that includes Discovery, Define, Design, Develop, and Deliver stages, ensuring a comprehensive understanding of the customer journey before starting screen design.

Their core services revolve around user experience and product design, utilizing an iterative Agile design process that is flexible enough to fit any project, from early-stage startup concepts to large-scale enterprise products. This approach allows them to create optimal design solutions tailored to each unique scenario.

The agency has worked with startups to secure venture capital and has led digital transformations for large enterprises, such as a bank's transition into a socially conscious FinTech. They also developed Macquarie University's design system, GEM, which empowers teams to create digital products efficiently and consistently.