AGENCY LIST

The Goat Agency

New York, New York, United States
Visit goatagency.com

Global influencer marketing with creator-first content and media strategy.

The Goat Agency is a global influencer marketing agency that focuses on leveraging the power of online creators to help brands build influence. Founded in 2015, the agency has pioneered many practices in the influencer marketing space, emphasizing the importance of human and creator-first content. With a team of 650 experts operating in 37 markets across six continents, Goat Agency is recognized for its award-winning work and its role in shaping the influencer industry.

The agency offers a range of services including influencer strategy, discovery, content creation, and media placement. Their proprietary technology, IBEX, aids in identifying the right creators for campaigns, ensuring alignment with brand values and media objectives. Goat Agency's approach combines organic influencer content with paid media, delivering captivating content at scale and on a global level.

Goat Agency has established partnerships with major platforms like TikTok, Google, and YouTube, and has been involved in innovative projects such as AI-powered influencer solutions. Their client roster includes well-known brands like Qualcomm Snapdragon, NIVEA, and Calvin Klein, showcasing their ability to deliver impactful campaigns that drive brand relevance and cultural engagement.

11
YEARS IN BUSINESS
6
SERVICES

Capabilities

Category

Influencer Marketing

Services

What these services involve

Always On Ambassador Programs
Always On Ambassador Programs for influencer marketing buyers. Clear scope, measurable outcomes, and reliable delivery.
Creator Licensing and Ads
Creator Licensing and Ads for influencer marketing buyers. Clear scope, measurable outcomes, and reliable delivery.
Influencer Strategy
Influencer Strategy for influencer marketing buyers. Clear scope, measurable outcomes, and reliable delivery.
Measurement and Lift Studies
Measurement and Lift Studies for influencer marketing buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
500+ people
Founded
2015 (11 years)

About this agency on Agency List

The Goat Agency holds an Agency List Score of 96 out of 100.

That score is higher than 90% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed The Goat Agency in September 2026, reading 6 pages published on goatagency.com.

The score reflects what The Goat Agency had published by that date; anything published since has not been read.

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