The Herman Agency

The Herman Agency operates out of Fort Lauderdale, Florida, under Chris Herman, who serves as President & CEO of the agency and also heads 12 Grove Productions. Clients include Williamson Cadillac in Miami and Bluegreen Vacations, a Boca Raton-based vacation ownership company with more than 60 resorts across the United States.

Work spans brand strategy, brand positioning, and brand development strategy alongside video and audio production. Media services cover broadcast and cable, digital radio, outdoor media, and media planning, strategy, and buying. Social campaign planning and email marketing round out the offering, giving clients coverage across paid media channels and owned content like newsletters and social posts.

One example cited is the "Williamson is Miami" campaign, credited with helping keep the South Florida dealership among the nation's top five Cadillac dealerships. That kind of work reflects the agency's mix of brand positioning and media buying applied to a regional automotive account, paired with Bluegreen Vacations' larger, multi-resort marketing needs as a vacation ownership business. The combination of production capability, through 12 Grove Productions, and traditional media buying across broadcast, cable, and radio positions the agency to handle campaigns that need both creative assets and paid placement under one roof.