The Lacek Group

The Lacek Group specializes in creating deep, lasting relationships between brands and their most valuable customers. Founded in 1993, the agency is headquartered in the Dayton’s Project in downtown Minneapolis. They focus on building brand devotion through a combination of art and science, leveraging data-driven strategies and creative thinking.

Their core services include loyalty and membership engagement, CRM, experience design, and creative expression. The Lacek Group designs and optimizes loyalty programs, transforms CRM programs, and delivers personalized messaging at scale. They serve a wide range of industries, including travel, financial services, hospitality, and retail.

The agency has over 300 employees dedicated to helping clients engage customers across channels and personalize relationships for optimal long-term results. Recent engagements include being selected by FNBO as the agency of record for credit card marketing, highlighting their expertise in enhancing customer engagement and driving growth.