AGENCY LIST

The Lacek Group

Minneapolis, Minnesota, United States
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Loyalty and CRM strategies for brand devotion

The Lacek Group specializes in creating deep, lasting relationships between brands and their most valuable customers. Founded in 1993, the agency is headquartered in the Dayton’s Project in downtown Minneapolis. They focus on building brand devotion through a combination of art and science, leveraging data-driven strategies and creative thinking.

Their core services include loyalty and membership engagement, CRM, experience design, and creative expression. The Lacek Group designs and optimizes loyalty programs, transforms CRM programs, and delivers personalized messaging at scale. They serve a wide range of industries, including travel, financial services, hospitality, and retail.

The agency has over 300 employees dedicated to helping clients engage customers across channels and personalize relationships for optimal long-term results. Recent engagements include being selected by FNBO as the agency of record for credit card marketing, highlighting their expertise in enhancing customer engagement and driving growth.

33
YEARS IN BUSINESS
7
SERVICES

Capabilities

Category

CRM and RevOps

Services

What these services involve

Data Hygiene and Sync
Data Hygiene and Sync for crm and revops buyers. Clear scope, measurable outcomes, and reliable delivery.
HubSpot Implementation
HubSpot Implementation for crm and revops buyers. Clear scope, measurable outcomes, and reliable delivery.
Lead Routing and Enrichment
Lead Routing and Enrichment for crm and revops buyers. Clear scope, measurable outcomes, and reliable delivery.
Process Design and Playbooks
Process Design and Playbooks for crm and revops buyers. Clear scope, measurable outcomes, and reliable delivery.

Local service markets

Agency details

Team size
201-500 people
Founded
1993 (33 years)

How The Lacek Group scores 43 on Agency List

The Agency List Score rates each listing out of 100 across four equally weighted areas. It measures the strength of the agency's listing and public signals — not the quality of its work.

Presence & Maturity

25 / 25

How complete and how recently maintained this listing is.

  • Has a detailed written overview.
  • Has a tagline summarising what the agency does.
  • 6 of the core profile fields are filled in.
  • Profile details were updated recently.
  • Founding year on record (1993).

Relevance & Capability

9 / 25

How clearly the agency's specialism and services are classified.

  • Assigned to a primary category.
  • No individual services listed.

Credibility & Trust

9 / 25

Contactability and verification signals that show a real business.

  • Listing ownership is not yet verified.
  • A working website is on record.
  • No contact address on record.
  • A phone number is on record.
  • Location is on record.

Authority & Proof

0 / 25

Independent proof of work: reviews, published projects and awards.

  • No published reviews yet.
  • No published project work yet.
  • No awards recorded.

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About this agency on Agency List

The Lacek Group is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for The Lacek Group and may evolve as additional data is verified or updated.

Local context

The Lacek Group operates in Minneapolis, Minnesota, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.