The Lucy Collective

The Lucy Collective is an advertising agency based in New York, known for its commitment to diversity and inclusion. The agency emphasizes building teams that are female and diverse, aiming to create advertising that reflects the real world. Their mission is to bring diverse perspectives to marketing challenges, fostering inclusive ideas that resonate with a broader audience.

The agency offers a range of services including brand strategy, marketing and communications strategy, social strategy, and brand identity and design. They also specialize in integrated campaigns, film writing and production, and experiential marketing. The Lucy Collective helps companies develop diversity and inclusion strategies, reduce unconscious bias, and promote gender equity and LGBTQ inclusion.

The Lucy Collective collaborates with various organizations to promote inclusivity and diversity. They have partnered with entities like JonesWorks, Hooligan, and Heard City on projects that align with their mission. The agency also shares resources to connect clients with organizations that support diversity and inclusion, highlighting the economic and moral importance of these values.