AGENCY LIST

The Lucy Collective

New York, New York, United States
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Inclusive advertising and brand strategy with a focus on diversity

The Lucy Collective is an advertising agency based in New York, known for its commitment to diversity and inclusion. The agency emphasizes building teams that are female and diverse, aiming to create advertising that reflects the real world. Their mission is to bring diverse perspectives to marketing challenges, fostering inclusive ideas that resonate with a broader audience.

The agency offers a range of services including brand strategy, marketing and communications strategy, social strategy, and brand identity and design. They also specialize in integrated campaigns, film writing and production, and experiential marketing. The Lucy Collective helps companies develop diversity and inclusion strategies, reduce unconscious bias, and promote gender equity and LGBTQ inclusion.

The Lucy Collective collaborates with various organizations to promote inclusivity and diversity. They have partnered with entities like JonesWorks, Hooligan, and Heard City on projects that align with their mission. The agency also shares resources to connect clients with organizations that support diversity and inclusion, highlighting the economic and moral importance of these values.

3
SERVICES

Capabilities

Category

Branding

Services

What these services involve

Brand Guidelines
Brand Guidelines for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Brand Strategy and Positioning
Brand Strategy and Positioning for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Visual Identity
Visual Identity for branding buyers. Clear scope, measurable outcomes, and reliable delivery.

Local service markets

How The Lucy Collective scores 41 on Agency List

The Agency List Score rates each listing out of 100 across four equally weighted areas. It measures the strength of the agency's listing and public signals — not the quality of its work.

Presence & Maturity

22 / 25

How complete and how recently maintained this listing is.

  • Has a detailed written overview.
  • Has a tagline summarising what the agency does.
  • 6 of the core profile fields are filled in.
  • Profile details were updated recently.
  • No founding year on record.

Relevance & Capability

9 / 25

How clearly the agency's specialism and services are classified.

  • Assigned to a primary category.
  • No individual services listed.

Credibility & Trust

10 / 25

Contactability and verification signals that show a real business.

  • Listing ownership is not yet verified.
  • A working website is on record.
  • A contact address on the agency's own domain is on record.
  • No phone number on record.
  • Location is on record.

Authority & Proof

0 / 25

Independent proof of work: reviews, published projects and awards.

  • No published reviews yet.
  • No published project work yet.
  • No awards recorded.

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About this agency on Agency List

The Lucy Collective is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for The Lucy Collective and may evolve as additional data is verified or updated.

Local context

The Lucy Collective operates in New York, New York, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

Service markets

Browse service-specific market pages for The Lucy Collective across the geography this profile serves.

Region

Country

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.