The Martin Agency

Richmond, Virginia, United States

Cultural impact through advertising, design, and digital strategy

The Martin Agency focuses on helping brands impact culture both in the U.S. and internationally. They offer a wide range of services including advertising, strategic planning, digital, data analytics, design, and branded content. Their approach is centered around creating integrated campaigns that resonate with consumers and drive cultural conversations.

Their core services include a full-service PR and cultural intelligence capability known as the Cultural Impact Lab, which specializes in media relations, sponsorship programming, and experiential activations. The agency also boasts a robust design team responsible for brand design for Fortune 100 companies and creative digital executions. Additionally, they have a digital strike team that handles complex campaigns and digital touchpoints, ensuring high-performing creative solutions.

The Martin Agency's notable projects include collaborations with brands like RITZ, OREO, and Google Chrome, showcasing their ability to blend creativity with strategic insights. Their work spans various industries and media, from motion design and animation to social media management and performance marketing, making them a versatile partner for brands looking to make a significant cultural impact.

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SERVICES

Capabilities

Category

Advertising

Services

What these services involve

Creative Concepting and Production
Creative Concepting and Production for advertising buyers. Clear scope, measurable outcomes, and reliable delivery.
Media Planning and Buying
Media Planning and Buying for advertising buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
500+ people

About this agency on Agency List

The Martin Agency holds an Agency List Score of 73 out of 100.

That score is higher than 40% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed The Martin Agency in September 2026, reading 4 pages published on martinagency.com.

The score reflects what The Martin Agency had published by that date; anything published since has not been read.

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