The Maverick Group

The Maverick Group works across internal engagement, culture, learning, and both B2B and B2C communications, building brands on the premise that trust and delivery go hand in hand. Clients span sectors from logistics to sustainability to social causes, including DHL Express, The LEGO Group, Pinewood, ScrapBays, and The Felix Project.

The agency's approach centres on how a brand's promise is actually delivered, not just how it's positioned. Work with DHL Express focused on reaching a new type of customer with a new way to sell; with Pinewood, the task was launching a global technology brand; with The LEGO Group, the brief centred on sustainability, addressed brick by brick. ScrapBays' work involved transforming scrap metal trading through digital innovation, while The Felix Project's brief is framed simply as filling empty plates.

Founders Carron and Owen remain hands-on 25 years into running the agency, with a breakthrough moment in 2002 tied to the DHL relationship. That continuity spans two decades of client work across internal culture programmes and external brand communications alike.