The McRae Agency

The McRae Agency, founded in 1995, is a boutique-style public relations firm known for its narrative-driven and data-driven strategies. Specializing in publicity, social media, and marketing, the agency employs the PESO model to enhance brand visibility, awareness, and sales. Their services include media relations, social media strategy, event planning, and strategic planning, all designed to elevate a brand's presence in the market.

With a client roster that includes industry giants like Google, Nextel/Sprint, and Sunny Delight, The McRae Agency has a proven track record of securing coverage in prestigious outlets such as the Wall Street Journal, CNN, and USA Today. This demonstrates their ability to deliver impactful media exposure and elevate their clients' profiles on a national scale.

Beth McRae, who oversees the agency, brings over 30 years of experience in public relations, social media, and marketing. Her leadership and award-winning writing skills have been instrumental in the agency's success. Additionally, her involvement with the Phoenix Art Museum's Circles Advisory Council highlights her commitment to community engagement and cultural initiatives.