The Mechanism

The Mechanism is a strategic digital branding agency based in New York City, founded in 2001. The agency focuses on creating authentic and transformative digital experiences that connect human beings to brands, businesses, and each other. With a mission to communicate with authenticity and empathy, The Mechanism has been designing digital solutions for over 16 years.

The agency offers a range of services including responsive website design, digital brand identity development, and rapid prototyping. They leverage technology to develop interactions between audiences and the companies they represent, ensuring content is accessible across various devices. The Mechanism also provides digital strategy and idea generation, drawing on extensive experience in corporate, non-profit, and pharmaceutical branding.

The Mechanism has worked with a diverse client base, including projects like the NYC Votes web-app and Onyx Pharmaceuticals' digital branding. Their approach is empathy-driven, aiming to build unified and branded communities. The agency's founder, Dave Fletcher, is recognized for his contributions to interactive design and has been featured in various creative publications.