AGENCY LIST

The Midnight Oil Group

Birmingham, Michigan, United States
Visit themidnightoilgroup.comExplore local marketExplore service market

Brand strategy, social, PR, and web design under one roof

Based in Birmingham, MI, the midnight oil group is a digital marketing and creative agency led by partners Deanna Backos and Lauren Maiman. Clients span retail and local service businesses, including Westborn Market, Beach House Day Spa, and Healthy Pet.

Work covers brand strategy and positioning, visual identity, website design, and social strategy, paired with content creation, SEO, email newsletters, and media relations. The agency also offers strategy consulting for businesses building out their marketing from the ground up.

2
SERVICES

Capabilities

Category

Digital Marketing

Services

What these services involve

Email Marketing
Email campaigns and lifecycle flows to retain and convert customers.
Social Media Management (SMM)
Ongoing social content planning, publishing, and community management.

Local service markets

Agency details

Team size
11-50 people

How The Midnight Oil Group scores 50 on Agency List

The Agency List Score rates each listing out of 100 across four equally weighted areas. It measures the strength of the agency's listing and public signals — not the quality of its work.

Presence & Maturity

22 / 25

How complete and how recently maintained this listing is.

  • Has a detailed written overview.
  • Has a tagline summarising what the agency does.
  • 7 of the core profile fields are filled in.
  • Profile details were updated recently.
  • No founding year on record.

Relevance & Capability

15 / 25

How clearly the agency's specialism and services are classified.

  • Assigned to a primary category.
  • 2 services are listed.

Credibility & Trust

13 / 25

Contactability and verification signals that show a real business.

  • Listing ownership is not yet verified.
  • A working website is on record.
  • A contact address on the agency's own domain is on record.
  • A phone number is on record.
  • Location is on record.

Authority & Proof

0 / 25

Independent proof of work: reviews, published projects and awards.

  • No published reviews yet.
  • No published project work yet.
  • No awards recorded.

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About this agency on Agency List

The Midnight Oil Group is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for The Midnight Oil Group and may evolve as additional data is verified or updated.

Local context

The Midnight Oil Group operates in Birmingham, Michigan, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

Service markets

Browse service-specific market pages for The Midnight Oil Group across the geography this profile serves.

Country

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.