AGENCY LIST

The Midnight Oil Group

Birmingham, Michigan, United States
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Brand strategy, social, PR, and web design under one roof

Based in Birmingham, MI, the midnight oil group is a digital marketing and creative agency led by partners Deanna Backos and Lauren Maiman. Clients span retail and local service businesses, including Westborn Market, Beach House Day Spa, and Healthy Pet.

Work covers brand strategy and positioning, visual identity, website design, and social strategy, paired with content creation, SEO, email newsletters, and media relations. The agency also offers strategy consulting for businesses building out their marketing from the ground up.

2
SERVICES

Capabilities

Category

Digital Marketing

Services

What these services involve

Email Marketing
Email campaigns and lifecycle flows to retain and convert customers.
Social Media Management (SMM)
Ongoing social content planning, publishing, and community management.

Agency details

Team size
11-50 people

About this agency on Agency List

The Midnight Oil Group holds an Agency List Score of 53 out of 100.

That score is higher than 6% of the 37,023 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed The Midnight Oil Group in September 2026, reading 5 pages published on themidnightoilgroup.com.

The score reflects what The Midnight Oil Group had published by that date; anything published since has not been read.

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