The MSR Group

Name: The MSR Group
Address: Omaha, Nebraska, United States

Agency List Score

Omaha, Nebraska, United States

Uncover insights with custom research and customer experience tools

The MSR Group is a market research company dedicated to helping organizations uncover valuable insights about their customers and the broader marketplace. They offer a personalized approach to research, aligning with client goals to develop effective methods that provide statistically relevant data and actionable recommendations.

Their core services include both qualitative and quantitative research methodologies, customer experience measurement through their APECS® program, and custom research tailored to specific business needs. The MSR Group also provides tools for customer feedback, analytics, and action planning to improve customer satisfaction and loyalty.

The MSR Group serves a variety of industries, including financial services and utilities, and is known for its hands-on support and strategic recommendations that positively impact business outcomes.

SERVICE

Capabilities

About this agency on Agency List

The MSR Group holds an Agency List Score of 72 out of 100.

That score is higher than 26% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed The MSR Group in September 2026, reading 8 pages published on themsrgroup.com.

The score reflects what The MSR Group had published by that date; anything published since has not been read.

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