The Palladian Group

Spartanburg, South Carolina, United States

Marketing, digital development, and public affairs expertise

Founded in 1999 by Karen Floyd, The Palladian Group offers a diverse range of services including marketing, digital development, and public affairs. The agency functions as a hub for multiple Palladian entities, providing clients with a comprehensive approach to achieving their goals.

The Palladian Group specializes in marketing and public relations, utilizing both quantitative and qualitative analysis to develop strategies and tactics. Their digital development team focuses on integrating innovative technologies, while their public affairs team leverages insights from legislative and executive experience to support clients in the public sector.

The agency also excels in fundraising campaigns, film production, and publication through its various specialized teams. With a commitment to both professional and volunteer community projects, The Palladian Group is a creative and results-driven partner for organizations across sectors.

27
YEARS IN BUSINESS
12
SERVICES

Capabilities

Services

What these services involve

Ads Management
Planning, launching, and optimizing paid advertising across major platforms.
Analytics & Reporting
Tracking, dashboards, and reporting that ties marketing activity to outcomes.
Content Marketing
Content strategy and production designed to attract and convert audiences.
Conversion Rate Optimization
Testing and UX improvements that increase leads and sales from existing traffic.

Agency details

Founded
1999 (27 years)

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