AGENCY LIST

The Paragraph Project

Cary, North Carolina, United States
Visit theparagraphproject.com

Uncovering brand opportunities through human-centered strategy and insights.

The Paragraph Project is an insights and strategy firm focused on uncovering new brand opportunities. They utilize a proprietary model called Eternal Motivations to understand the deep-seated motivations driving consumer behavior. Their approach emphasizes solving the right problems through a structured four-step process.

The firm offers a range of services including brand strategy sprints, human-centered strategy, and problem-solving frameworks. They provide tools and resources such as The Discovery Toolkit and a guide with 149 questions to ask before starting a project. Their innovation studio, REVEALED, and skill development platform, PLANNERU, further support their strategic offerings.

The Paragraph Project engages with clients through conversations to learn and share insights, aiming to apply strategic thinking effectively. They are led by CEO Dan Carlton, who emphasizes the importance of aligning business strategies with genuine beliefs and motivations.

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SERVICES

Capabilities

Category

Branding

Services

What these services involve

Brand Strategy and Positioning
Brand Strategy and Positioning for branding buyers. Clear scope, measurable outcomes, and reliable delivery.

About this agency on Agency List

The Paragraph Project holds an Agency List Score of 88 out of 100.

That score is higher than 73% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed The Paragraph Project in September 2026, reading 3 pages published on theparagraphproject.com.

The score reflects what The Paragraph Project had published by that date; anything published since has not been read.

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