The Seidel Agency

Steve Seidel founded the agency in a Burbank, CA garage, originally branding it as Virtual CMO before it grew into the Lexington-based PR and communications shop it is today. Clients span health and wellness, food and beverage, technology, and entertainment, with work spanning press release writing, media relations, brand positioning, and video production.

Services run from copywriting and press releases through video, media, and content production, plus awards, event, and influencer booking. Placement work covers digital, print, and TV outlets, while experiential activations and event strategy round out campaigns that combine earned media with on-the-ground brand moments.

Past work includes premiering a biological skincare launch across both commercial and medical industries, generating a reported 225 million in reach and $500,000 in media value within three months. The agency has also scaled a franchise client from one location to ten, doubled the total number of providers for an aesthetic medicine brand, and managed a celebrity spokesperson activation. One client, MiraDry, was later acquired by Sientra, Inc. for $20 million.