The Small Monsters

Halifax, Nova Scotia, Canada

Branding and design for food and drink brands in North America

The Small Monsters specializes in branding and design within the food and drink industry, working with creative clients across North America. They focus on building brands that connect with audiences, whether launching new products or revitalizing existing lines. Their approach involves crafting a unique brand story and personality that resonates with consumers.

Core services include brand strategy and positioning, naming, and creating a brand story and tone of voice. They also offer design services such as packaging prototypes and regulatory reviews, as well as marketing campaigns for product launches. The agency provides consultation and review services to assess and improve brand presence, offering actionable insights and competitor analyses.

Led by Sunil Sarwal, a brand strategist and packaging designer with over 20 years of experience, The Small Monsters has received numerous awards and is recognized for its expertise in the Consumer Packaged Goods industry. They are known for creating brands that stand out and are remembered by their target audience.

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SERVICES

Capabilities

Services

What these services involve

Ads Management
Planning, launching, and optimizing paid advertising across major platforms.
Analytics & Reporting
Tracking, dashboards, and reporting that ties marketing activity to outcomes.
Content Marketing
Content strategy and production designed to attract and convert audiences.
Conversion Rate Optimization
Testing and UX improvements that increase leads and sales from existing traffic.

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