The SMC

Seoul, Seoul, South Korea

Digital consultancy for social communication and creative campaigns

The SMC is a digital consultancy that focuses on creating impactful content solutions for the connected age. With a team of 575 creators, they have been at the forefront of the new media advertising industry for 17 years, producing content worth 1 trillion won. Their approach involves consulting, planning, production, and dissemination to connect brands with consumers effectively.

The agency offers a range of services including social communication, creative campaigns, and AI-driven solutions. They emphasize understanding brand objectives deeply and are committed to exploring new possibilities and challenges. The SMC operates with a modular architecture, allowing specialized teams to collaborate efficiently on projects, maximizing synergy and effectiveness.

The SMC has worked on notable projects such as the 'Play The Moment' series for Emart and the '햄벅면 리아리' web show for Lotteria. Their expertise in social communication and creative campaigns has led to significant engagement and brand integration across various platforms.

17
YEARS IN BUSINESS
2
SERVICES

Capabilities

Services

What these services involve

Media Relations
Media Relations for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.
Thought Leadership PR
Thought Leadership PR for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
201-500 people
Founded
2009 (17 years)

About this agency on Agency List

The SMC holds an Agency List Score of 95 out of 100.

That score is higher than 84% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed The SMC in September 2026, reading 5 pages published on thesmc.co.kr.

The score reflects what The SMC had published by that date; anything published since has not been read.

Directory hubs

Browse the wider directory The SMC is listed in.