AGENCY LIST

The Splinter Group

Carrboro, North Carolina, United States
Visit thesplintergroup.net

Brand identity, marketing, and website design for impactful storytelling.

The Splinter Group, founded in 2000 by Lane Wurster and Steve Balcom, offers creative design and marketing services from their base in Carrboro, NC. They focus on helping clients grow through innovative design and strategic marketing efforts, emphasizing respect and collaboration in their partnerships.

Their core services include brand identity, marketing and PR, photography and video, product packaging, and website design and development. The agency prides itself on capturing the essence of their clients' work and turning it into compelling narratives, supported by a strong visual identity.

The Splinter Group has worked with a variety of clients, including Rosemont, Forever Cheese, and Big Bad Breakfast, delivering custom work inspired by their clients' unique approaches. They maintain a small team to ensure focused attention on each project, offering services that range from one-off projects to long-term retainers.

26
YEARS IN BUSINESS
12
SERVICES

Capabilities

Category

Digital Marketing

Services

What these services involve

Ads Management
Planning, launching, and optimizing paid advertising across major platforms.
Analytics & Reporting
Tracking, dashboards, and reporting that ties marketing activity to outcomes.
Content Marketing
Content strategy and production designed to attract and convert audiences.
Conversion Rate Optimization
Testing and UX improvements that increase leads and sales from existing traffic.

Agency details

Team size
11-50 people
Founded
2000 (26 years)

About this agency on Agency List

The Splinter Group holds an Agency List Score of 70 out of 100.

That score is higher than 20% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed The Splinter Group in September 2026, reading 6 pages published on thesplintergroup.net.

The score reflects what The Splinter Group had published by that date; anything published since has not been read.

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