The Visual Brand

The Visual Brand is a Metro New York-based brand innovation studio founded in 2013 by branding veteran Randy Herbertson. The agency is known for its expertise in motion design and global packaging, serving a diverse range of local, national, and international brands. With a multinational presence and bilingual capabilities, The Visual Brand collaborates closely with clients to develop breakthrough ideas and move businesses forward.

The agency offers a full suite of services, including insight development, brand and messaging foundation, and design services spanning packaging, motion design, industrial and environmental design, as well as print, video/TV, and digital. The Visual Brand leverages cutting-edge technology to enhance its service offerings, ensuring that clients receive innovative and effective branding solutions.

Notable projects include partnerships with companies like Matrix Networks, where The Visual Brand developed creative animated videos and testimonial-driven content to elevate the client's B2B network software solutions. The agency's work is characterized by its ability to inform and be informed throughout the branding process, from conception to renewal.