The Yaffe Group

Southfield, Michigan, United States

Data-driven brand consulting for retail, healthcare, and education

The Yaffe Group is an independent, full-service brand consulting, marketing, and communications agency focused on delivering results for its clients. They employ a unique approach called Humanalytics, which combines data analytics, predictive modeling, and strategic insight to create results-based creative solutions. This method allows them to understand and leverage the emotional triggers that influence consumer decisions.

The agency serves a diverse range of industries, including retail, non-profit, healthcare, education, government, and faith-based organizations. Their core services encompass marketing and communications, data and analytics, brand management, and corporate culture. By placing the customer at the center of their strategies, The Yaffe Group aims to make real human connections and drive impactful marketing outcomes.

With over 50 years of experience, The Yaffe Group has been at the forefront of persuasive communication, helping clients stay ahead of the competition. Their expertise spans both B2C and B2B markets, and they have a proven track record of adapting to new trends and technologies to meet the evolving needs of their clients.

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SERVICES

Capabilities

Category

Branding

Services

What these services involve

Brand Strategy and Positioning
Brand Strategy and Positioning for branding buyers. Clear scope, measurable outcomes, and reliable delivery.

About this agency on Agency List

The Yaffe Group holds an Agency List Score of 85 out of 100.

That score is higher than 72% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed The Yaffe Group in September 2026, reading 4 pages published on yaffe.com.

The score reflects what The Yaffe Group had published by that date; anything published since has not been read.

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