Founded in Dubai in 2014 by Parth Kapur, with co-founder Reshmi Mukherjee running marketing and PR, The Buzz People works across the UAE, Saudi Arabia and the wider GCC on social, content, influencer and events campaigns. Client work listed includes Apple, Xiaomi, LG, Hisense, Lenovo, Honor, L'Oréal, P&G and Damac, spanning consumer electronics, beauty and real estate.
Services cover social media marketing, content and short-film production, branding, graphic and web design, PR, events and activations, and Arabic copywriting and localisation for regional audiences. Content work includes short-form video shot for 9:16 formats for TikTok, reels and product photography, alongside brand films and product films. Influencer marketing runs through creator selection, briefing and rate negotiation, while digital marketing extends into paid search and paid social. E-commerce marketing work includes building and managing Amazon brand webstores, and branding projects cover naming, logo and identity design.
On the events side, the agency runs brand activations and multi-mall, multi-city roadshows for consumer brands, pairing on-ground experiences with the content and social output needed to document and extend them. The combination of Arabic-language copywriting, short-form video tailored to platforms like TikTok, and physical activations across GCC markets points to a practice built around brands launching or sustaining visibility in the region, with production, influencer outreach and in-person events handled under one roof rather than split across separate vendors.