The Overcome Media

Overcome Media works out of Lexington, Kentucky, building marketing for trades companies that compete against national chains for local jobs. Founder Austin Bowling came up in the trades holding a CDL before starting the agency, and that background shows in the focus on marketing that books jobs rather than chasing abstract brand metrics.

The agency handles search engine optimization to help contractors rank in their service area, social media management to keep a company visible to its market, and website design built specifically to book calls. Video and strategy work is shot on client job sites rather than stock footage, paid advertising is aimed at the jobs that actually pay, and branding is built to make a company look like the obvious choice against bigger competitors. Every piece, from video and website to ad management and call tracking, stays in house rather than getting farmed out to subcontractors.

Crews travel to job sites within three hours of Lexington to shoot footage, while the agency's client base extends to all 50 states. Overcome Media holds a 5.0 rating across 8 Google reviews. The structure keeps one team responsible for shooting video, building the site, running the ads, and answering the phone, so a contractor is working with a single point of contact across the whole marketing operation rather than coordinating separate vendors for each piece.